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Our principles is a future-oriented creative agency that helps to tell stories online.


The future can be bright

People often think that today is worse than yesterday. That war, hunger and poverty are plagues that will forever haunt humanity.

The opposite turns out to be true. We are rapidly feeding the world, increasing living standards, reducing fertility rates, and ending wars. Humans are living more peaceful and prosperous than ever before.

There is no guarantee however, that we will keep this up. We will have to work together and actively agree to choose the right solutions that benefit the most.

By telling stories about the future that don’t only inspire and warm hearts - but are also truthful - we can build possible scenarios for the future that we wants to live in.


Sustainable is smart

Burning dinosaur oil to power our civilization was cool for a century, until we realized it's actually a really dumb idea. It will run out, is destabilizing our atmosphere, and oh yes: it smells pretty bad.

Using the free energy that rains down on us daily from our own fusion reactor in the sky is really smart. Electric machines are usually a lot less noisy, shaky, and dirty than anything that uses a flame. And there is much less loss of energy, so it’s much more efficient.

There are only a surprising few people actually coming up with the engineering solutions needed to wane us off of fossil fuels. We should embrace these women and men and celebrate them. has worked with Helena Sustainable Solutions and Collective Minds on a solution that works for a large part of Dutch houses - and importantly - is scalable. It uses warmth from the sun, stored in the Dutch sandy river delta, to feed a heat pump the energy it needs to become affordable.


Care and be responsible

There is so much beauty in this world to cherish, that it is sickening us every day how much damage humans have wrecked on the endless, most beautiful forms on this planet and on each other. Usually not by malevolence, but by ignorance.

Our inflated daily needs have blinded us to the needs of others, which includes everything that is not a human. We have to care for each other, and not try to grow at the expense of others. We should find a more harmonious co-existence with nature, and not offer it on the altar of human enjoyment or convenience.

Irresponsibility, bias and blind spots are ubiquitous in the world - we all have it from time to time. Intelligence is knowing how to deal with it and prepare for it. works only on projects that are responsible and care about the perspectives of those that are affected by our projects.


July 9, 2020

How to break the Dutch addiction to natural gas?

An ongoing project to help find solutions for one of the Netherlands' biggest energy challenge.
July 9, 2020

How to emancipate taboos

There are many issues in our society that are hard to talk about. Sometimes because they’re too personal, sometimes because they’ve been politized, and in rare cases because they’ve been criminalized.
July 9, 2020

Giving a face to anonymous sources

In an interactive documentary, anonymous sources had to feel relatable.

Spark is a media consultancy bureau with a focus on

sustainability, science and technology based in Amsterdam.

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